Effortless Glow

Professional oral care, finally this simple

Upgrade Your Routine
The Whitening Routine

All for your glow.

Bestseller
G5S Smart Electric Toothbrush
01

G5S Smart Electric Toothbrush

The screen's on the brush, not your phone.

Built-in display tracks coverage, mode, timer, and battery - no phone needed
150 days of brushing on a single charge
5 cleaning modes - one brush for the whole family
EXPLORE SMART BRUSHING >>>
Bestseller
Triple Whitening Strips
02

Triple Whitening Strips

Visibly whiter. Surprisingly comfortable.

Visibly whiter in 14 days — gentle enough for daily use
A balanced 6% hydrogen peroxide delivers effective whitening, with slow-release technology for comfort.
Papain helps break down stain-clinging film for a cleaner, brighter smile.
SEE HOW IT WHITENS >>>
Bestseller
Glow Toothpaste
03

Glow Toothpaste

Whitens with enzymes, every day. No peroxide.

Papain and Dextranase break down stains and block new ones before they settle in
Peroxide-free and fluoride-free, safe for twice-daily brushing
Purple pigments color-correct yellow tones on contact, for an instant lift
DISCOVER THE GLOW >>>
Science

Trusted by Dental Professionals.

Every product started with a real frustration.

Read the full story →
"Your $200 toothbrush is blind. And it's keeping you in the dark."
— Dr. Carter, our founder's dentist.

Our founder Charles had brushed with a premium electric for years and still missed the same spots every day.

A
Angela M.
US
Verified Buyer
★★★★★
G5S Smart Electric Toothbrush
"Love it! I received praise from my dentist for how clean my teeth were! Lets you know if you missed a spot!"
Reviewed after purchase
R
Ryan Blake
United States
Verified Buyer
★★★★★
Triple Whitening Strips
"After using the full set, my smile looked brighter and more even in tone... I didn't experience irritation or discomfort, which made the whole process much more comfortable."
Reviewed after purchase
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